Collection: MAIN STORY FW24

Main Story is a British brand that makes clothes for kids, inspired by the creative, the imaginative and the playful. Specialising in clothes for children aged 2 to 14 years, Main Story collections are designed to be comfortable and lived in. They are made using ultra soft natural materials, including organic cottons and jerseys, in gorgeous hues and artsy prints. Clothes to play in and pass on when they no longer fit, Main Story kids’ clothes are timeless and impeccably made, meaning they’re guaranteed to please generations of wearers for many years to come.